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Sydney’s business leaders will be sleeping out in the cold at the Eveleigh Market and Carriageworks in Redfern this week for the 2012 Vinnies CEO Sleepout.Vinnies CEO Sleepout, Eveleigh Market, Australian Technology Park

The Australia-wide event calls on CEOs to bring awareness to the issue of homelessness while raising funds for Vinnies by sleeping outside on sheets of cardboard during the longest night of the year.

In Sydney over 270 CEOs will be spending the night of Thursday, 21 June in Redfern and have so far raised close to $900,000 dollars.

Sydney registrations include: Gail Kelly, Westpac Banking Corporation; Ian Narev, Commonwealth Bank; Ann Sherry AO, Carnival Australia; Mark Kelley, JP Morgan; Peter Goode, Transfield Services; Brett Chenoweth, APN News and Media; Ellie Comerford, Genworth; Malcolm Turnbull, Federal Member for Wentworth; Paul Migliorini, BT Australasia; Aaron McKie, Hungry Jacks Australia; Bruce Davidson, Australian Associated Press; Jason Sargent, Red Bull Australia; John Latham, Pfizer Australia; Stephen Porges, Aussie; and Mark Scott, Australian Broadcasting Corporation.

More than 1000 CEO’s have registered for the event so far around Australia, with total fundraising nearing the $3 million mark. This year’s Sleepout hopes to raise $5 million.

“We are very grateful and humbled by the growing support from corporate Australia,” said Julie McDonald, St Vincent de Paul Society, Manager Community and Corporate Relations.

“What it says is that there is a growing awareness among Australia's CEOs that homelessness and social inequality are issues that all of us have a responsibility to address.”

Eveleigh Market Manager, Ariana Aljinovic, said they were very happy to support this important event.

“Eveleigh Market is a community focused initiative and the fact we are located in an area like Redfern, where there is so much support for disadvantaged and homeless people, makes it ideal that we and the Carriageworks host the Vinnies CEO Sleepout.”

CEOs who take part in the Sleepout are seeking sponsorship from colleagues, friends and family. All money raised will go towards the Society’s homeless services across NSW.

Eveleigh Market is located at 243 Wilson Street, Darlington and is proudly supported by Australian Technology Park. To register, sponsor a CEO or donate visit www.ceosleepout.org.au

ENDS -

For more information please contact:
Yolanda Saiz on 0417 446 430 or email yolanda.saiz@vinnies.org.au

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